Elevating for global stature

Project: Apply Digital Repositioning
Date: 2023

ROLE: Creative Director

DELIVERABLES:
Brand Strategy
Visual Identity
UX / UI
Copy + Content
Brand Collateral
Internal Branding

In 2023, I joined Apply Digital to lead an internal team in reshaping the company’s identity during a pivotal stage of growth. I focused on repositioning the firm after global acquisitions to compete at the enterprise level, and on elevating the sales and marketing experience through stronger collateral, pitches, and events.

Direction

The challenge

Apply Digital had outgrown its existing brand identity. Following a series of global acquisitions, the brand no longer reflected the company’s scale, ambition, or relevance to enterprise audiences. A refreshed strategy and identity were needed to unify the brand and signal its evolution.

The approach

Create a unified positioning, refreshed value proposition, visual identity, and an entirely new global brand experience.

Brand Identity

Creative Direction

The creative strategy needed to convey inventive thinking without sacrificing credibility. Working hand-in-hand with strategy, I translated this into a focused directiomn that guided the design system and tone of voice.

The resulting identity is modern and assured, built to resonate with global organizations seeking both innovation and execution at scale.