The studio of brent ethan freedman
I help companies clarify their story and bring it to life through strategy, design, and creative systems.
I've spent over a decade building brands at every scale. I led global brand transformation at Apply Digital and built the brand function at Cold Start Ventures for startups that scaled past $1.4B.
I’m based in Vancouver, Canada, have two nice dogs and play a lot of tennis. I also write about how tennis shapes the way we create, lead, and grow.
services
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Whether you're launching, repositioning, or building a campaign; I partner with your team hands-on from concept to delivery. I build clarity, create systems, and move quickly.
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I embed with your team to bridge the gap between strategy and daily execution, ensuring your brand is cohesive, consistent and gaining momentum.
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I facilitate focused workshops to quickly align teams on positioning, narrative, and creative direction.
EXPERTISE
Creative Direction
Brand Strategy
Visual Identity + Design Systems
Content Strategy + Production
Team Leadership + Mentorship
Narrative Development
Workshop Facilitation
Select projects
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![An example of portfolio work]()
Apply Digital
Repositioning a global digital firm for its next stage of growth.
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![Art Direction for waste tech company, Lomi]()
Lomi
Reimagining waste for a modern, climate-conscious world.
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![Billboard design for a venture studio]()
Cold Start Ventures
Rebranding a venture studio for founders building in complex industries.
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![Packaging design for Virgil. Printed on it and dark blue tape with white arrows running through the corner.]()
Virgil
Incubating a virtual high-acuity mental health company.
