Designing highly crafted and deeply strategic brand experiences.
Former Creative Director for Apply Digital, Head of Brand at Cold Start Ventures, Creative Director for startups across tech, retail and hospitality. Four Seasons, Travelopia, Canopy Growth, & Destination BC. Founder (Branch, Gamla, Make Measure).
I’m based in Vancouver and Penticton, Canada. I have two of the nicest dogs around, and completely obsessed with cycling and tennis.
HOW I WORK
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I work hands-on from strategy through execution, delivering with speed, clarity, and a high level of craft.
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I embed with your team on an ongoing basic to bridge the gap between strategy and daily execution, ensuring your brand is cohesive, consistent and gaining momentum.
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I facilitate focused workshops and sprints to quickly align teams on positioning, narrative, and creative direction.
WHAT I DO
PLATFORM
Brand Strategy
Visual Identity Systems
Product Vision
EXPRESSION
Campaigns and Launches
Content Production
Digital Experience
Branded Product Design
Experiential Design
LEADERSHIP
Workshop Facilitation
Creative Direction
Creative Mentorship
Selected Work
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TCS World Travel
Elevating a luxury private jet company into it’s next era.
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![An example of portfolio work]()
Apply Digital
Repositioning a global digital firm for its next stage of growth.
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![Art Direction for waste tech company, Lomi]()
Lomi
Reimagining waste for a modern, climate-conscious world.
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![Billboard design for a venture studio]()
Cold Start Ventures
Rebranding a venture studio for founders building in complex industries.
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![Packaging design for Virgil. Printed on it and dark blue tape with white arrows running through the corner.]()
Virgil
Incubating a virtual high-acuity mental health company.
