A cohesive brand for global scale
Project: Apply Digital Repositioning
Date: 2023
ROLE: Creative Director
DELIVERABLES: Brand Strategy, Visual Identity, UX / UI, Copy + Content
The Challenge
After several global acquisitions and rapid expansion, Apply Digital needed a unified brand system that could align teams, clarify its capabilities and present a more confident, enterprise-level presence.
I led the internal creative team through the brand transformation, evolving the identity across digital, content and sales.
Direction
Direction
The challenge
The existing identity no longer matched the company’s growth or ambition. As the organization expanded globally, the brand needed a clearer strategic center and a more sophisticated expression to reflect its capabilities and relevance to larger markets.
The approach
Develop a unified positioning, sharpen the value proposition, and design a refreshed identity system supported by updated sales, marketing, and event experiences.
Brand Identity
Brand Identity
Creative Direction
The creative strategy balanced inventive thinking with enterprise-grade credibility. I translated this into a focused direction that shaped the visual system and tone of voice, ensuring the brand felt modern, assured, and globally consistent.
The resulting identity aligns the organization around a single narrative and signals a firm built for scale, partnership, and meaningful digital innovation.
Content
Content
