A brand made for an extraordinary world
Project: TCS World Travel: Brand Transformation
Date: 2025/2026
ROLE: Art Director
DELIVERABLES: Art Direction, Visual Identity, Digital, Print, Photography, Motion, Campaigns, Content, UX/UI
TCS World Travel leads the luxury private jet expedition category, but its brand identity no longer reflected the caliber of experience it delivers.
I partnered with them to refresh the brand: unifying the platform, designing a new identity system, and crafting every touchpoint across digital, print, photography, motion, and beyond.
Strategic Foundation
Strategic Foundation
The Brand Platform
This Is Your Time.
An emotive narrative that reframes time as the ultimate luxury . The theme shapes the tone and emotional core of the entire brand.
Visual Identity
Visual Identity
Visual Identity System
The Design Philosophy
The identity needed to balance emotional richness with refined simplicity. From color, to type, to layout and beyond, the goal was elegance, consistency, and a sense of global literacy.
Visual Comms library
A flexible, robust system of iconography, labels and graphics to highlight key elements of adventure within a TCS journey.
Photography System
Photography System
Each image highlights a specific moment in time. sunrise through the jet window, awe of discovery, joy in small pleasures.
Brand Experience
Brand Experience
Cohesive from digital to print
Every expression feels connected, intentional, and true to the TCS experience.
From the website redesign to updated email flows, print collateral, and content.
Redesigned email flows
Redesigned print collateral
Redesigned website
Redesigned content (paid, organic)
View detailed case study
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