From zero to one, and repeat
Project: Cold Start Ventures Rebrand
Date: 2021-2022
ROLE: Head of Brand
DELIVERABLES: Brand Concept, Strategy + Naming, Visual Identity, Copywriting, Content, Website Design
The Challenge
A venture studio needed a clearer identity to better support founders building in complex, human-centered spaces.
I led the brand and creative transformation end-to-end, guiding the transition from the previous name and positioning to a new strategic, visual and narrative foundation.
Direction
Direction
Thematic Tension
The brand had to speak to two distinct audiences. It needed the momentum and optimism that attract entrepreneurial talent, while also signaling credibility to partners working in nuanced, high-stakes sectors.
Our strategy centered on the idea of a future that feels familiar. Innovation framed with clarity. Progress expressed with restraint. A balance between forward energy and grounded trust..
Creative Direction
The identity system was built around this duality. Visual and verbal design choices blended modernity with timelessness, ensuring the studio felt both ambitious and dependable.
The outcome is a brand that is confident without excess, optimistic yet measured, and aligned with the people shaping the next wave of impactful companies.
