ELEVATING OVERLOOKED INDUSTRIES

REINVENTING LEGACY BRANDS

REFRAMING STIGMATIZED PRODUCTS

ACCELERATING NEW VENTURES

ELEVATING OVERLOOKED INDUSTRIES REINVENTING LEGACY BRANDS REFRAMING STIGMATIZED PRODUCTS ACCELERATING NEW VENTURES

A creative partner for what comes next

Brine is the studio of Brent Ethan Freedman, a creative director with over a decade experience building high-growth ventures.

Approach

I partner with leadership teams to build brand strategy, narrative, and creative systems that create clarity and momentum.

I work on a few projects at a time to stay close to the work and move quickly.

Services

Precision at pace.

  • I work as an embedded extension of your team on a project or contract basis, ensuring every launch, campaign, and product update aligns with core strategic vision. Typical engagements: 3-9 months.

    Book a discovery call

  • A one-day facilitated working session that aligns leadership, sharpens the narrative, and creates real creative momentum for your brand.

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  • A ten-day facilitated sprint to move from ambiguity to clarity. In two weeks, we’ll align leadership, define positioning and narrative, and translate it into clear design direction, a brand framework, and a practical roadmap.

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Experience

For over a decade, I’ve helped companies move from ambiguity to clarity by uniting brand vision and creative execution into a single, coherent system.

I’ve led global brand transformation at Apply Digital working with Fortune 500s, scaled early-stage companies, and led the brand team at Cold Start Ventures, incubating companies that grew to exceed $1.4 billion in valuation.

As a brand builder and a certified facilitator, I act as a hands-on partner from discovery to delivery. I also work with a trusted network of creatives who join projects as needed to deliver with speed, and excellence.

Brent Ethan Freedman

  • An example of portfolio work

    Apply Digital

    Repositioning a global digital firm for its next stage of growth.

    See Project
  • Art Direction for waste tech company, Lomi

    Lomi

    Reimagining waste for a modern, climate-conscious world.

    See Project
  • Billboard design for a venture studio

    Cold Start Ventures

    Rebranding a venture studio for founders building in complex industries.

    See Project
  • Packaging design for Virgil. Printed on it and dark blue tape with white arrows running through the corner.

    Virgil

    Incubating a virtual high-acuity mental health company.

    See Project

Let's talk about your project

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