You have questions, we have answers.

Fractional Creative Direction is offered as a monthly retainer, starting at $5k/month and scaling with the scope and cadence you need.

The Ten Day Brand sprint is a fixed project fee, starting at $10k.

If you’re unsure where to begin, we’ll help you scope the right approach based on your stage, speed and internal capacity.

• Ten Day Brand Sprints run for 10 days from kickoff to delivery.

• Fractional Creative Direction engagements run month-to-month, with momentum built around weekly creative cycles.

  Full brand transformations typically 16-24 weeks depending on complexity and the number of touchpoints included.

A brine is a place of transformation. It takes raw ingredients and turns them into something more flavourful and ready for what comes next.

That’s what this studio is for: we create the conditions for change, so all the raw pieces you already have can become something more powerful.

We’re most effective inside businesses with strong products but unclear articulation. This often includes:

• Overlooked or “boring” industries

• Categories with stigma or outdated perceptions

• Legacy brands preparing for reinvention

• Venture studios or founders building new concepts from zero to one

• Complex ideas that need simple, high-impact expression

A focused 10-day engagement designed to clarify your core idea and translate it into a strategic and creative direction you can use immediately.

In ten days you walk away with a defined concept, positioning, narrative, art direction and topline brand identity system.

We run twelve of these each year to keep the pace high and the quality consistent.

It functions like having a senior creative leader embedded in your team without the overhead of a full-time hire. We work across positioning, creative strategy, identity refinement, content direction and ongoing brand stewardship.

This model is ideal when you need clarity, cohesion and consistent decision-making across many touchpoints.

Patterns have emerged over the years. We tend to create the most value when the challenge involves:

• Inventing new concepts from the ground up.

• A gap between how good the product is and how it’s perceived

• Businesses with outdated or fragmented creative systems

• Teams moving quickly and needing clear direction

Clearer decision-making, tighter narratives, cohesive creative systems, and a brand that actually reflects the value you provide.

Most clients come to us because they feel the gap between where their brand is today and where the business is headed. Our work closes that gap and you will see a clear “before our work” and “after our work”.

Most engagements begin with a short call to understand where you’re stuck and what you’re trying to build. From there we recommend either a Sprint or a monthly retainer depending on the level of transformation required.

Because Brine is run as a focused practice, we only take on a limited number of engagements at once. Brand Sprints are capped at twelve per year, and we commit to no more than two full brand transformations annually so that each project receives the attention it needs.